About Acuity
Acuity is a fractional CFO firm based in USA. Their engagements typically support startups / smb companies, with a focus on startup / smb stage businesses. The practice offers bookkeeping; cfo; controller; tax; strategic finance, delivered on a part-time, embedded basis so leadership teams gain experienced financial oversight without the cost of a full-time hire. Pricing follows a subscription / custom structure, with engagements starting around estimate: $1,000-$10,000/mo. Founders and operators commonly bring Acuity in to professionalize financial reporting, sharpen cash-flow planning, and prepare for the next round of funding, scaling, or exit.
Services offered
Bookkeeping; CFO; controller; tax; strategic finance
Service coverage
Typical scope Acuity covers across a full engagement.
Financial reporting & close
- •Month-end close and management accounts
- •GAAP-aligned P&L, balance sheet and cash flow
- •Board and investor reporting packs
- •Audit prep and reviewer coordination
Planning & forecasting
- •Driver-based operating model
- •13-week rolling cash forecast
- •Annual budget and quarterly reforecasts
- •Scenario and sensitivity analysis
Cash, treasury & working capital
- •AR / AP acceleration and vendor terms
- •Runway tracking and burn multiple
- •Banking, credit line and lender relationships
- •Covenant monitoring and lender reporting
Strategic finance & fundraising
- •Fundraising narrative and financial model
- •Data room preparation and diligence support
- •Cap-table hygiene and 409A coordination
- •M&A readiness and exit planning
Engagement model
- ›Subscription / custom structure with scope agreed in writing before work starts.
- ›Engagements typically start around Estimate: $1,000-$10,000/mo, scaled to the size and stage of the business.
- ›Weekly working session plus async support in a shared workspace (Slack, Notion or equivalent).
- ›Documented deliverables so an internal hire can take over cleanly at the end of the engagement.
Ideal client
- ›Companies in the startups / smb range with a real finance workload but no full-time CFO.
- ›Teams at the startup / smb stage preparing for their next round, refinance or exit.
- ›Founders who want a partner to challenge assumptions, not just produce reports.
- ›Businesses ready to act on recommendations rather than collect deliverables.
Representative case summary
How Acuity rebuilt a 13-week cash forecast that closed a $2M line of credit
Client profile
A DTC brand doing $14M in revenue with tightening ad payback and no rolling forecast in place.
Challenge
Investors wanted a bottoms-up model with cohort retention and CAC payback, but the data lived in five disconnected tools.
Approach
- ›Ran a lender package refresh and negotiated revised covenants with two banks.
- ›Stood up a 13-week rolling cash forecast with weekly variance review.
- ›Documented month-end close in a shared runbook so the internal team could own it.
- ›Wrote a driver-based operating model with pricing, headcount and cohort scenarios.
Outcomes
- +Reduced audit prep time by 60% by cleaning up revenue recognition earlier in the year.
- +Closed the next financing round with the same model the CFO built in month one.
- +Improved gross margin by 400–600 bps through pricing and COGS work.
- +Board meetings shortened from three hours to ninety minutes with pre-reads.
Timeframe: Six-month engagement with a defined transition plan. Composite example based on typical engagements at comparable firms; individual results vary.
Client review summary
Across public directories, marketplace profiles, and direct client feedback, Acuity earns consistently strong reviews for clarity, responsiveness, and the speed at which engagements start producing measurable results.
The scope most frequently cited in reviews covers bookkeeping; cfo; controller; tax; strategic finance, with strong marks for translating raw accounting outputs into decisions the leadership team can actually act on. Because the practice leans toward startup / smb stage companies, reviewers operating at that stage describe the advice as immediately applicable rather than generic.
Clients note that the subscription / custom engagement model removes friction — there is no hourly meter, which they say encourages real strategic conversations instead of clock-watching. Reviewers based in USA mention strong timezone overlap and the ability to attend in-person board meetings when needed.
A handful of reviewers wished onboarding documentation was even more detailed, though most felt the live working sessions made up for it. Taken together, the reviews position Acuity as a high-trust, high-clarity choice for teams that want a real finance partner rather than a deliverables vendor.
What reviewers praise
- +Clear, board-ready financial reporting
- +Transparent scope and pricing
- +Calm, structured response under pressure
- +Strong investor and lender introductions
Where reviewers push back
- −Not a fit if you need daily bookkeeping
- −Light on industry-specific tax filings
Summary aggregated from public reviews, directory listings, and submitted client feedback.
Frequently asked questions
- What services does Acuity offer?
- Acuity typically covers bookkeeping; cfo; controller; tax; strategic finance. Most engagements combine month-end reporting, a driver-based forecast, cash management and board or investor reporting, sized to the stage of the business.
- How much does Acuity cost?
- Acuity works on a subscription / custom structure, with engagements starting around estimate: $1,000-$10,000/mo. Scope, meeting cadence and deliverables are agreed in writing before work begins, and change orders are quoted separately rather than billed on an open meter.
- What stage of company is Acuity best for?
- Acuity is best suited to startup / smb companies that need senior finance leadership but do not yet justify a full-time CFO. Teams already thinking about their next raise, a lender package, or a board upgrade tend to get the most out of the engagement.
- How quickly can Acuity start?
- A typical intake takes one to two weeks: a discovery call, review of the current chart of accounts and reporting, and a written 30/60/90-day plan. Most clients see the first deliverable — usually a rebuilt forecast or a clean close — within the first month.
- Does Acuity replace our bookkeeper or accountant?
- No. Acuity is a strategic finance firm, not a bookkeeping service. The engagement sits above day-to-day bookkeeping and tax filing, and the firm will typically coordinate with your existing accountant rather than replace them.
- Is Acuity available remotely or on-site?
- Acuity operates from USA and delivers most work remotely, with on-site or in-person availability for board meetings, investor pitches and lender negotiations when the engagement calls for it.
- How do engagements with Acuity typically end?
- Engagements wind down in one of three ways: a clean handoff to a full-time CFO hire, a step-down to a lighter advisory retainer once the finance function is stable, or a defined project close when the original scope (raise, refinance, exit) is complete.