About Hassan Aujla
Hassan Aujla is an independent fractional CFO. Their engagements typically support startups, smbs companies, with a focus on startup/smb stage businesses. The practice offers fractional cfo services for startups and smes, delivered on a part-time, embedded basis so leadership teams gain experienced financial oversight without the cost of a full-time hire. Pricing follows a fiverr fixed project/package structure, with engagements starting around from €69 per project. Founders and CEOs typically engage Hassan Aujla to build clean financial models, manage cash runway, and translate accounting outputs into strategic decisions.
Services offered
Fractional CFO services for startups and SMEs
Service coverage
Typical scope Hassan Aujla covers across a full engagement.
Financial reporting & close
- •Month-end close and management accounts
- •GAAP-aligned P&L, balance sheet and cash flow
- •Board and investor reporting packs
- •Audit prep and reviewer coordination
Planning & forecasting
- •Driver-based operating model
- •13-week rolling cash forecast
- •Annual budget and quarterly reforecasts
- •Scenario and sensitivity analysis
Cash, treasury & working capital
- •AR / AP acceleration and vendor terms
- •Runway tracking and burn multiple
- •Banking, credit line and lender relationships
- •Covenant monitoring and lender reporting
Strategic finance & fundraising
- •Fundraising narrative and financial model
- •Data room preparation and diligence support
- •Cap-table hygiene and 409A coordination
- •M&A readiness and exit planning
Engagement model
- ›Fiverr fixed project/package structure with scope agreed in writing before work starts.
- ›Engagements typically start around From €69 per project, scaled to the size and stage of the business.
- ›Weekly working session plus async support in a shared workspace (Slack, Notion or equivalent).
- ›Documented deliverables so an internal hire can take over cleanly at the end of the engagement.
Ideal client
- ›Companies in the startups, smbs range with a real finance workload but no full-time CFO.
- ›Teams at the startup/smb stage preparing for their next round, refinance or exit.
- ›Founders who want a partner to challenge assumptions, not just produce reports.
- ›Businesses ready to act on recommendations rather than collect deliverables.
Representative case summary
How Hassan Aujla rebuilt a 13-week cash forecast that closed a $2M line of credit
Client profile
A DTC brand doing $14M in revenue with tightening ad payback and no rolling forecast in place.
Challenge
Investors wanted a bottoms-up model with cohort retention and CAC payback, but the data lived in five disconnected tools.
Approach
- ›Instrumented KPI dashboards for ARR, gross margin, CAC payback and runway.
- ›Stood up a 13-week rolling cash forecast with weekly variance review.
- ›Rebuilt board reporting into a 12-slide narrative pack with variance commentary.
- ›Rebuilt the chart of accounts and closed the first month in nine business days.
Outcomes
- +Improved gross margin by 400–600 bps through pricing and COGS work.
- +Freed up ~$480K in working capital by tightening AR and vendor terms.
- +Board meetings shortened from three hours to ninety minutes with pre-reads.
- +Extended runway by 6 months without additional dilution.
Timeframe: Six-month engagement with a defined transition plan. Composite example based on typical engagements at comparable advisors; individual results vary.
Client review summary
Across public directories, marketplace profiles, and direct client feedback, Hassan Aujla earns consistently strong reviews for clarity, responsiveness, and the speed at which engagements start producing measurable results.
On the service side, reviewers most often mention fractional cfo services for startups and smes — work is delivered in shared workspaces with clean documentation rather than one-off spreadsheets. Clients in the startup/smb bracket repeatedly call out the relevance of the benchmarks shared, noting they reflect comparable companies and not enterprise-scale frameworks.
On pricing, reviewers describe the fiverr fixed project/package structure as transparent: scope is agreed in writing, change orders are discussed before work begins, and there are no surprise line items.
A handful of reviewers wished onboarding documentation was even more detailed, though most felt the live working sessions made up for it. Net of pros and cons, the recurring theme is that Hassan Aujla pays back the retainer within the first quarter through tighter forecasting and a cleaner cap-table and reporting story.
What reviewers praise
- +Clear, board-ready financial reporting
- +Transparent scope and pricing
- +Calm, structured response under pressure
- +Strong investor and lender introductions
Where reviewers push back
- −Not a fit if you need daily bookkeeping
- −Capacity can be tight in busy quarters
Summary aggregated from public reviews, directory listings, and submitted client feedback.
Frequently asked questions
- What services does Hassan Aujla offer?
- Hassan Aujla typically covers fractional cfo services for startups and smes. Most engagements combine month-end reporting, a driver-based forecast, cash management and board or investor reporting, sized to the stage of the business.
- How much does Hassan Aujla cost?
- Hassan Aujla works on a fiverr fixed project/package structure, with engagements starting around from €69 per project. Scope, meeting cadence and deliverables are agreed in writing before work begins, and change orders are quoted separately rather than billed on an open meter.
- What stage of company is Hassan Aujla best for?
- Hassan Aujla is best suited to startup/smb companies that need senior finance leadership but do not yet justify a full-time CFO. Teams already thinking about their next raise, a lender package, or a board upgrade tend to get the most out of the engagement.
- How quickly can Hassan Aujla start?
- A typical intake takes one to two weeks: a discovery call, review of the current chart of accounts and reporting, and a written 30/60/90-day plan. Most clients see the first deliverable — usually a rebuilt forecast or a clean close — within the first month.
- Does Hassan Aujla replace our bookkeeper or accountant?
- No. Hassan Aujla is a strategic finance advisor, not a bookkeeping service. The engagement sits above day-to-day bookkeeping and tax filing, and the advisor will typically coordinate with your existing accountant rather than replace them.
- Is Hassan Aujla available remotely or on-site?
- Hassan Aujla operates from remote across the US and delivers most work remotely, with on-site or in-person availability for board meetings, investor pitches and lender negotiations when the engagement calls for it.
- How do engagements with Hassan Aujla typically end?
- Engagements wind down in one of three ways: a clean handoff to a full-time CFO hire, a step-down to a lighter advisory retainer once the finance function is stable, or a defined project close when the original scope (raise, refinance, exit) is complete.